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Latest Updates & News
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Why Most Small-Business Websites Don’t Convert
3 Fixes We Use at BSM If you’re like most small business owners, your website looks great—but it’s not doing much. You get traffic, but few calls, form fills, or sales. The truth is, most...
Stop relying solely on social media to promote your business.
Why a website, email, and text will get you more leads If you’re building your business purely on social media, you’re walking on borrowed land. Platforms like Instagram, TikTok, and Facebook are...
Who is Brand | Strategy | Marketing (BSM)?
At BSM, we help business owners create, refine, and grow brands that stand out. Whether you’re starting fresh or ready to elevate your business, our approach blends strategic insight, creative...
At BSM, We Make Brands Better
Most businesses already know what they’re doing. They have the experience, the team, and the drive to keep the doors open and customers coming back. They’ve probably mastered about 80% of what it...
What does BSM do?
At Brand | Strategy | Marketing (BSM), we make brands better… While most businesses know what there doing and can probably continue to survive. They probably got 80% of what they need to survive. At...
Author: Joshua McClure
“One of the most gifted authors of our day is Joshua A. McClure, who is also a respected pastor, educator, and theologian. He has written an excellent Christian "Learning Library" of ten volumes...
Creating a High Converting Landing Page
Step-by-Step Instructions for Creating a High-Converting Landing Page 1. Understand the Purpose of Your Landing Page • Clarify the goal: Decide if you’re aiming for leads, sales, or another action....
Ten website “must-haves”
Modern, attractive design: First impressions matter. Your website should look professional, visually appealing, and contemporary to establish credibility and grab attention immediately. Easy...
LinkedIn: 7 Things you can do to improve your profile
Here are seven practical actions you can take to improve your LinkedIn profile: 1. Create a Compelling Headline Use the headline field to highlight your expertise, skills, or unique value...
Are You Really Connecting on LinkedIn—Or Just Skimming the Surface?
LinkedIn is a powerful platform for anyone aiming to establish themselves as a thought leader, seeking new job opportunities, or promoting their small business. But let’s be honest: how many of us...