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What Is a Landing Page?
A landing page is a standalone web page designed for one specific purpose: prompting visitors to take a single action, such as filling out a contact form or booking a consultation. Unlike your...
Master One Thing:
The Real Growth Hack in Business Entrepreneurs love ideas. New offers, new platforms, new funnels, new collaborations — the list never ends. But there’s a quiet truth most business owners learn the...
What the “Brand | Strategy | Marketing” Podcast Is All About
Running a small business today requires more than hard work — it takes smart branding, strategic planning, and marketing that truly connects. That’s exactly what the “Brand | Strategy | Marketing”...
Why a Website Is an Investment in Your Business
Not an Expense... When it comes to business spending, few decisions spark more debate than whether a website is truly worth it. Many small business owners see a website as another line item on their...
Brian J. Scott – Bio
About Brian J. Scott Brian J. Scott, CEO of Brand | Strategy | Marketing, has been a driving force behind innovative web design, marketing, and strategic growth for small businesses since 2011. His...
Why Most Small-Business Websites Don’t Convert
3 Fixes We Use at BSM If you’re like most small business owners, your website looks great—but it’s not doing much. You get traffic, but few calls, form fills, or sales. The truth is, most...
Stop relying solely on social media to promote your business.
Why a website, email, and text will get you more leads If you’re building your business purely on social media, you’re walking on borrowed land. Platforms like Instagram, TikTok, and Facebook are...
Who is Brand | Strategy | Marketing (BSM)?
At BSM, we help business owners create, refine, and grow brands that stand out. Whether you’re starting fresh or ready to elevate your business, our approach blends strategic insight, creative...
At BSM, We Make Brands Better
Most businesses already know what they’re doing. They have the experience, the team, and the drive to keep the doors open and customers coming back. They’ve probably mastered about 80% of what it...
What does BSM do?
At Brand | Strategy | Marketing (BSM), we make brands better… While most businesses know what there doing and can probably continue to survive. They probably got 80% of what they need to survive. At...