At BSM, We Make Brands Better

At BSM, We Make Brands Better

Most businesses already know what they’re doing. They have the experience, the team, and the drive to keep the doors open and customers coming back. They’ve probably mastered about 80% of what it takes to survive. But survival isn’t the same as growth. That’s where...
What does BSM do?

What does BSM do?

At Brand | Strategy | Marketing (BSM), we make brands better… While most businesses know what there doing and can probably continue to survive. They probably got 80% of what they need to survive. At BSM we provide that 20% through brand management and business...
Author: Joshua McClure

Author: Joshua McClure

“One of the most gifted authors of our day is Joshua A. McClure, who is also a respected pastor, educator, and theologian. He has written an excellent Christian “Learning Library” of ten volumes that have received widespread acclaim and numerous awards...

Creating a High Converting Landing Page

Step-by-Step Instructions for Creating a High-Converting Landing Page 1. Understand the Purpose of Your Landing Page • Clarify the goal: Decide if you’re aiming for leads, sales, or another action. • Keep it focused: One purpose per landing page makes the offer clear...
Ten website “must-haves”

Ten website “must-haves”

Modern, attractive design: First impressions matter. Your website should look professional, visually appealing, and contemporary to establish credibility and grab attention immediately. Easy navigation: Clear, intuitive menus and structure help users find what they...